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Talk About It! :: Brand Campaign
TalkAboutIt.org was devised by Greg Grunberg (star of Love Bites, The Client List, Heroes, ALIAS, Felicity), in collaboration with the Epilepsy Foundation. TalkAboutIt.org unites celebrities and Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.
Day For Night designed and co-developed the Talk About It brand campaign through planning and strategy for a viral content, preceding the launch of the website which is designed around original video PSAs.
Web development and strategy, art direction, design, video editing and compositing, site programming and consultation.
TalkAboutIt.org was devised by Greg Grunberg (star of NBC’s HEROES), and designed in collaboration with the Epilepsy Foundation and Brian Peterson of Roam Creative. Talk About It! unites celebrities and Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.
We met the challenge of creating an imaginary world of underground train journeys and “tube” subway station platforms. These were wedded to the actor performances (who were filmed on blue-screen), in order to create a virtual journey from “ignorance to awareness” for the website, which is structured around original video PSAs.
Click to Watch Hollywood Talk About It!
Greg Grunberg introduces TalkAboutIt.org
Chris Pine & Zachary Quinto on epilepsy first aid
Jennifer Garner & Greg Grunberg on parenting concerns
Ron Rifkin on what Epilepsy is
Dr. Drew Pinsky on why we should Talk About It
Milo Ventimiglia on coping with intimidation
Kristen Bell on telling your friends
Hayden Panettiere on empowering people with the condition
John Mayer on living with epilepsy
Podcasts + Video
2009_0427 : TrekMovie.com interview with Greg Grunberg
2009_0421 : Disability Matters Podcast
2009_0408 : CNN Video News Release
2009_0408 : Talk About It! – The Day For Night Creativity Podcast
YouTube Channel & Stealth Video Series
Talk About It! Creativity Podcast (Day 030 Addictaphone)
Articles + Press
2009_0502 : Stars That Care
2009_0420 : People.com A Call To Arms in the Epilepsy Fight
2009_0420 : Greg Grunberg Enlists Jennifer Garner to Talk About It
2009_0401 : ParentDish.com interview with Greg Grunberg
2009_0333 : People.com interview with Greg Grunberg